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Irina Volfson
Irina Volfson
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25 Years After September 11, We’re Still Building

25 Years After September 11, We’re Still Building

A personal reflection on the numbers, the immeasurable human loss, rebuilding and resilience

Sep 10, 2026

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8 min read

Messi's Hotel Empire (+ Inside the Race for $495B Sports Ownership)

Messi's Hotel Empire (+ Inside the Race for $495B Sports Ownership)

The future of sports teams lies beyond the field—in media, technology, real estate, and the business of global fandom.

Sep 3, 2026

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10 min read

The Luxury of Linger: When Living Well Becomes Big Business

The Luxury of Linger: When Living Well Becomes Big Business

Inside the $1.4B world of Brunello Cucinelli—and why the new luxury consumer may be buying a life, not just a wardrobe.

Aug 27, 2026

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6 min read

Sky’s the Limit: The $157B Economy of Private Skies

Sky’s the Limit: The $157B Economy of Private Skies

Private jets are only the beginning. The real business is time, access, and frictionless travel.

Aug 20, 2026

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6 min read

Luxury’s Next Escape: The $12.4B Beach Club Opportunity

Luxury’s Next Escape: The $12.4B Beach Club Opportunity

Why The Beach Business Comes With Leverage. Cabanas, cocktails, couture—and a surprisingly serious business model.

Aug 13, 2026

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6 min read

The $153-Billion Business of Brilliance 💠 (+ Future of Diamonds Deep Dive)

The $153-Billion Business of Brilliance 💠 (+ Future of Diamonds Deep Dive)

The future of diamonds is being rewritten by technology, shifting consumer values, and a new definition of luxury.

Aug 6, 2026

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18 min read

The Hidden Infrastructure of Influence (+ 7-Seconds in Human Psychology)

The Hidden Infrastructure of Influence (+ 7-Seconds in Human Psychology)

Why your presence is an asset and how every detail contributes to the value you create

Jul 30, 2026

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6 min read

The Rise of Lifestyle Investing (+ Future of $300B Gym Market)

The Rise of Lifestyle Investing (+ Future of $300B Gym Market)

Global health and fitness is more than just community

Jul 23, 2026

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20 min read

The Secret ROI of Underutilized Space (+ 200-Year Old Sicilian Estate)

The Secret ROI of Underutilized Space (+ 200-Year Old Sicilian Estate)

How thoughtful design transforms overlooked spaces into memorable experiences and measurable value.

Jul 16, 2026

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5 min read

The $43-Billion Sweet Obsession (+ Future of Honey & Natural Sweeteners)

The $43-Billion Sweet Obsession (+ Future of Honey & Natural Sweeteners)

Inside the quiet intelligence of nature’s most efficient system

Jul 9, 2026

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21 min read

The Art of Accidental Innovation (+ Chanel's Iconic Sunburn)

The Art of Accidental Innovation (+ Chanel's Iconic Sunburn)

From Chanel's sunburnt tan to your next big idea: the case for happy accidents.

Jul 2, 2026

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5 min read

The $39.8 Billion Velvet Rope Economy (+ Future of Private Members' Clubs)

The $39.8 Billion Velvet Rope Economy (+ Future of Private Members' Clubs)

Private members' clubs, the UHNW, and the serious business of belonging

Jun 25, 2026

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15 min read

An Invitation to Pause (+ Retreats: An Investment Strategy)

An Invitation to Pause (+ Retreats: An Investment Strategy)

What started as a wellness trend is starting to look a lot like a market thesis.

Jun 18, 2026

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5 min read

The Era of Physical Ecosystems (+ Chanel's Napa Vineyard)

The Era of Physical Ecosystems (+ Chanel's Napa Vineyard)

Boring retail is dead. Everything else is just getting started.

Jun 11, 2026

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6 min read

For The Love of Monaco's F1 Grand Prix (+ A Dreamy Reservation Calendar)

For The Love of Monaco's F1 Grand Prix (+ A Dreamy Reservation Calendar)

A love letter to fast cars, iconic destinations, and a year of unforgettable experiences

Jun 4, 2026

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4 min read

The Gold Standard & Worth (+ Future of Gold Deep Dive)

The Gold Standard & Worth (+ Future of Gold Deep Dive)

What was once worn as power is now powering the world

May 28, 2026

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20 min read

Fashionably Late. More Insightful Than Ever (+The Architecture of Desire)

Fashionably Late. More Insightful Than Ever (+The Architecture of Desire)

Staying sharp requires pause, reset and a ping of passion

May 21, 2026

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4 min read

The New Luxury is Wellness

The New Luxury is Wellness

Reimagining ourselves & our surroundings through the lens of a balanced state of being

May 7, 2026

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3 min read

The Legacy Brief: Money, Meaning & Identity

The Legacy Brief: Money, Meaning & Identity

Exploring how wealth impacts self-perception, relationships and heritage

Apr 30, 2026

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3 min read

The $69.3 Million Digital Drawing (+ Future of Art & Creative Assets)

The $69.3 Million Digital Drawing (+ Future of Art & Creative Assets)

A new era of ownership, value, and cultural capital in the digital age

Apr 23, 2026

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20 min read

The True Cost of Incompetence: Hiding in The Details

The True Cost of Incompetence: Hiding in The Details

Inside: How tiny failures scale into bankruptcies and how to engineer against them

Apr 16, 2026

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6 min read

The $3.8 Trillion Shift in Your Glass (+ Future of Alcohol & Mocktails)

The $3.8 Trillion Shift in Your Glass (+ Future of Alcohol & Mocktails)

Where the next wave of beverage innovation is happening

Apr 9, 2026

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30 min read

The Maximalist Trend: Building Character Within

The Maximalist Trend: Building Character Within

A cross-industry look at the trend reshaping us now

Apr 2, 2026

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9 min read

The Paradox of Expertise: To Copy or Not To Copy?

The Paradox of Expertise: To Copy or Not To Copy?

When Imitation Becomes the Enemy of Innovation

Mar 26, 2026

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7 min read

The $7T Hybrid Urban Reset (+ Future of City Development & Real Estate)

The $7T Hybrid Urban Reset (+ Future of City Development & Real Estate)

Why Governments Can't Build Cities Anymore (And Who's Filling the Gap)

Mar 19, 2026

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26 min read

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