A Taste To Start

9/11 - a day to remember that extraordinary heroes are often disguised as ordinary people and that spirit and soul are unbreakable.

Stacey Alcorn

Photo: The Associated Press

On The Menu

Reservation Calendar
The events worth preparing for

September 2026  ·  Selected events
September 11  ·  Remembrance
Public Art

2,977 Lights Over New York Harbor

New York Harbor · September 9, 2026

Two nights before the anniversary, 2,977 drones rose over New York Harbor and assembled into the Twin Towers at full architectural scale. One light for every life lost. Co-designed with Studio Drift, scored to John Adams' "On the Transmigration of Souls," and produced with input from 9/11 families, survivors, and first responders. 25 years in the making.

This week
Memorial

Tribute in Light

Lower Manhattan · Tonight, dusk through dawn

88 xenon bulbs arranged in two 48-foot squares project twin columns of blue light into the sky above Lower Manhattan from dusk until dawn. Visible from up to 60 miles away. Running every September 11 since 2002. Tonight marks the 25th year.

Tonight
Music / Memorial

New York Resounds

Bryant Park · Midtown Manhattan · Tonight · Free

The American Symphony Orchestra performs Aaron Copland's Fanfare for the Common Man and George Walker's Lyric for Strings in honor of those lost. Open to the public. No ticket required.

Tonight
Never forget.
What comes next  ·  Looking forward
Culture / Community

Feast of San Gennaro

Little Italy · New York · Sep 11-21

Running since 1926, one of the oldest street festivals in New York. Eleven days of food, music, and Italian heritage across Mulberry Street. Begins today and runs through the 21st. One of the city's most enduring community traditions.

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Ideas / Leadership

One Young World Summit

Munich, Germany · Sep 18-21

2,000 young leaders from 190 countries gathering to work on the world's most pressing issues. Past counsellors include Malala Yousafzai, Paul Polman, and Justin Trudeau. One of the few global gatherings where the average age in the room is an asset rather than a footnote.

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Ideas / Climate

NYC Climate Week

New York City · Sep 21-29

The largest climate action event in the world, running alongside UNGA. Over 600 events across New York bringing together business leaders, policymakers, scientists, and advocates. The week where commitments get made and accountability follows. Free and open to the public across most venues.

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Music / Advocacy

Global Citizen Festival

Central Park · New York · Late September

One of the largest public advocacy events on the calendar, drawing hundreds of thousands to Central Park for a free concert tied to global citizenship and development goals. Tickets are earned through civic actions rather than purchased. Artists and world leaders share the same stage.

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Updated every two weeks

Tastemaker’s Note → Twenty-five years ago, New York stopped and with it, the entire world. What followed was one of the greatest acts of collective rebuilding any city has ever attempted. While there is no playbook for what New York went through, there is only what it did afterward, our resilient city. Tonight is for the 2,977. The weeks ahead are for everyone else.

Tonight, look up. The lights beams are shining into the sky 🌟

Letter From The Tastemaker

It’s exactly twenty-five years since the night before the world changed forever. For most of us New Yorkers, we remember the second to second recount of 9/11 like it was yesterday.

That night before, people did what they usually do….


They planned their outfits for work, tucked their kids into bed, kissed and hugged loved ones without knowing what awaited them the next day.

The night before for me carried a different indescribable weight.


I had just buried my grandmother and would be missing my second week of high school as a senior. My mind was grief stricken from losing the person who helped raise and shape me as a person, a woman of both substance and wisdom.

On the morning of September 11, we received a call we’d never forget. It was my father. He said to turn on the tv, that there was a huge accident in Manhattan, and that his business’s storefront was covered in an eerie dust….

I still remember the fear that followed after seeing the World Trade Center covered in smoke. I still remember the disbelief of the nightmare we were living.

That moment, I realized my reality was actually a blessing in disguise. Goosebumps covered my arms and tears streamed my face….

You see, my mother, aunts and uncles all worked in the World Trade Center area, downtown and Empire State Building. But we were all home mourning my grandmother.

So, its twenty-five years of losing a mother-figure and gaining an angel in return.

The World Trade Center was part of the New York landscape, a place associated with ordinary yet unique things.

It lived beautifully in my childhood and adolescence.

Borders Bookstore on the lower level, was such a fascinating place. Even as a child, I thought it was designed in the smartest way. Two floors. Special nooks to hide in while discovering fun things.

When my mother took me to work, we’d visit Borders where I’d sit on the floor covered in books that fueled my imagination.

Oh, and Windows on The World…..a restaurant at the top of the world, literally. My mother’s holiday parties and work fundraisers were always there.

It was an experience that, for a time, essentially had no equivalent. It occupied an extraordinary position: roughly 1,350 feet above Manhattan, with floor-to-ceiling windows offering 360-degree views of New York Harbor, the skyline, the bridges, rivers and beyond.

Going to Windows on The World gave you a chance to look down on Manhattan. It helped define the “sky-high-dining” category and blur the lines of restaurant, observation experience, cocktail destination, event venue and symbol of New York.

That combination was unusual. You could take someone there for a business dinner, a celebration, a romantic evening, a major event, or simply because you wanted to be at the top of the world. And, you know…we even considered this magical place for our high school’s prom.

While the WTC was symbol of global finance and commerce, Windows on The World represented aspiration, New York, hospitality, internationalism, and endless possibility.

It was literally a place where people went to look outward.

Cities are collections of memories. When a building disappears, we don't simply lose its square footage. We lose the version of ourselves that existed inside it.

Isn’t it funny how our memories of places are often attached to completely mundane things?

Borders bookstore, the restaurant atop, a subway ride there, the feeling of being small beneath those enormous buildings. The memory of looking up and seeing the skyscrapers as something impossibly tall. Too tall, I thought back then.

The beautiful irony is that today, we are still building beautiful things there.

Since then, billions of dollars have flowed into rebuilding Lower Manhattan.
We talk about billions of dollars as though they are abstract. But sometimes capital is simply another word for commitment. Someone has to believe that there will be a tomorrow before they spend billions building for it.

→ $3.22 billion. That was the value of the 99-year World Trade Center lease signed by Larry Silverstein and his partners just six weeks before September 11.

→ $4.6 billion. The approximate maximum insurance recovery ultimately at stake in the long legal battle over the destroyed properties.

→ $20 billion. The scale of public and private investment that has since gone into rebuilding and transforming Lower Manhattan.

Twenty-five years later, New York is still building.
We have a newfound energy that flows across towers, restaurants, hotels, homes and completely new businesses.

We are building where something was destroyed, yes. And it’s not because we have forgotten the disaster. It’s because we chose not to.

Perhaps, building is itself a therapeutic form of remembering.

Today, the Memorial pools occupy the footprints of those who perished and One World Trade Center rises beside them as a grounding force.

Although the towers are gone, their footprints still remain. Water falls into the spaces they once occupied, turning absence into something we can see, hear and remember forever.

The Memorial remembers the people we lost and The Museum remembers who they were.

The new Freedom tower chose to rise in its own direction, standing 1,776 feet toward the future.

Even the light was given a memory. Every September 11, it traces the hours of that morning through the Oculus, before continuing on.

Nothing at the World Trade Center exists to erase what happened there. Everything was carefully thought of and planned to perfection.

The Memorial remembers the loss.
The trees show life.
The Oculus keeps people moving.
The towers rise.
The theater creates.
The church prays.
And the city keeps coming back day after day.

People eat, work, visit, shop, commute, stay in hotels and go to performances around the site.

Life returned. Not the same exact life.
But life and that’s the most important thing of all.

NUMBERS THAT WILL NEVER BE FORGOTTEN

9.11

The date that changed everything

2,977

People perished

110

Stories that once defined the skyline

1

City that kept building

There are countless numbers attached to September 11. But no number can account for the lives lost, nor measure the value of breathing new life into a city that refused to stop moving forward.

Trend Forecast
What’s Shaping The World

01

The Full Rebuild Totals Roughly $20 Billion

The World Trade Center reconstruction created 10 million square feet of office space, nearly 500,000 square feet of retail, a transportation hub, the 9/11 Memorial and Museum, and a performing arts center. American Express broke ground this July on the final piece, a 55 story headquarters.

Source: Propmodo

02

Lower Manhattan's Population Has More Than Doubled Since 2000

A New York State Comptroller report released this week for the 25th anniversary shows the area grew from 32,446 residents in 2000 to 70,761 in 2024, outpacing the rest of Manhattan. Housing units nearly doubled too, from 21,337 in 2002 to 46,194 at the start of 2026.

Source: NY State Comptroller, via Connect CRE

03

American Express's Headquarters Closes Out 25 Years of Rebuilding

The new 2 World Trade Center tower is expected to create more than 2,000 union construction jobs and 3,200 jobs total, contributing an estimated $5.9 billion to New York City's economy and $6.3 billion statewide.

Sources: CoStar, City Life Org, PIX11

04

More Than 500 Companies Have Relocated Downtown Since 2001

Those companies have leased close to 20 million square feet of space, helping diversify a district that used to be almost entirely finance-dependent into a more varied business community.

Source: Commercial Property Executive

05

The Neighborhood Built a Hospitality Industry That Barely Existed Before

Lower Manhattan had only a handful of hotels around the time of the attacks. Today it has 42, alongside major transit investments like the $4 billion WTC Hub and Oculus and the $1.4 billion Fulton Transit Center, turning the area into a genuine destination rather than a district that emptied out after 5pm.

Source: DiNapoli report, via WSJ

Tastemaker’s Note → The neighborhood could have stayed a memorial to what was lost but instead became proof of what gets built. $20 billion rebuilt. A population that more than doubled. Over 500 companies that chose to come back to a place that was horrifically shattered.

It wasn’t about moving on. It was about building something that could create more life for the living while preserving the memory of those who passed.

Lower Manhattan became a place people choose, every single day, on purpose.

Caviar has always tasted like home to me, because it began with my upbringing….

Twenty-five years later reminds me that moving forward and remembering can exist on the same table.

P.S. Like my style (and taste)? Work with me.