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A Taste To Start
Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth.

Letter From The Tastemaker

Curious minds, connectors of dots, seekers of why—our modern day time travelers have a meeting place and it’s called a museum.
Most people think museums are just archives of the past. But in reality, they are environments where there is a constant renegotiation of time, truth, and my favorite: taste.
We each arrive looking at objects and depart seeing patterns…
We each bring our own contexts, questions and biases…
The same piece means something entirely different depending on when you encounter it in your life. That’s why you can go back to the same exhibit and obtain a different perspective…
Because the art doesn’t change. But you do, and that changes everything.
At the highest level, art is an asset class built on taste. Markets may fluctuate, but discernment compounds…
Those who recognize value early, position themselves ahead of it.
Consider the rarefied echelons of the market: the highest sums ever paid for works by living artists reveal how taste crystallizes into capital.
→ The stainless-steel sculpture Rabbit by Jeff Koons, long a symbol of post-Pop mastery, sold for over $91 million at auction, setting a benchmark for contemporary sculpture.
→ Meanwhile, David Hockney’s Portrait of an Artist (Pool with Two Figures) achieved around $90 million, further affirming how critical acclaim and cultural placement drive valuation.

And then, in third place: a purely digital work, entering the same valuation tier, collapsing the distinction between physical and intangible…
Beeple’s “Everydays: The First 5000 Days” sold for $69.3 Million

Beeple’s work is a collage of 5,000 daily artworks created over 13+ years and sold as the most expensive NFT to date.
These above examples, they are curiosities, sure. But most importantly, they are signals highlighting when trends and time converge with cultural consensus.
Art is by no means dead.
It’s more alive than ever before.
It’s being reimagined, repositioned and morphed into the most enduring asset class in the modern economy.
(Read The Future of Art & Creative Assets Deep Dive from Five-Course Tasting 👇)
Lifestyle + Experiential Assets

I like my art when its immersive, designed to be admired and engaged with…
When it lives as refined decor, adding a layer of considered detail to the space, then reveals itself as a conversation piece, guiding guests from observation into engagement, and ultimately into play. It’s a unique element to add to any room and couples as an excellent gift.
Why I’m obsessed with this immersive art piece:
▪ Sculptural object: Designed as a three-dimensional reinterpretation of tic-tac-toe.
▪ Material-led luxury: Crafted from hand-polished beige & white marble with a satin finish, giving it a natural variation that elevates it beyond typical tabletop accessories.
▪ Subtle uniqueness in every piece: Natural marble veining ensures no two sets are identical, reinforcing a sense of individuality and collectible quality.
Art that is fully playable, yet intentionally designed to sit on a coffee table or console as an object of taste even when not in use.

(or hit REPLY, and let us source something special for you)
5-Course Thursday Tasting
The $69.3 Million Digital Drawing (+ Future of Art & Creative Assets)
The First Bite 🫒
Setting the table for transformationArt has always been humanity’s mirror and marketplace, from cave walls and royal patronage to galleries, platforms, and now AI-generated creative systems. But as creative assets become more digital, more experiential, and more programmable, the old model of art as a static object is starting to break.
This deep dive traces:
→ how we got here
→ why the old model is losing force, and the
→ pivot turning art into a new creative asset class.
If you are a luxury strategist, brand builder, collector, investor, cultural operator, or simply deciding whether this shift matters for your work and portfolio, this matters, and here’s why:→ It changes how value is created and priced
→ It reshapes ownership, provenance, and distribution
→ It turns experiences into assets and assets into experiences
→ It redefines the role of technology in creativity
→ It reallocates attention, capital and…
Sometimes you are the art. Sometimes the artist…
But the future (or flavor 🤔) belongs to those who can create (and consume) the moment, all at once.

P.S. Like my style (and taste)? Work with me.


