In partnership with

A Taste To Start

❝

Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.

Sir Richard Branson

Bvlgari Ellectica High-Jewelry Collection

On The Menu

Market Tasting
The Cellar — Alternative assets, ranked by momentum

Asset Price / Index Since Last Issue
Gold
per oz
$4,150 -0.6%
Real estate
REIT index — VNQ
$91.49 -6.0%
Classic cars
Hagerty Market Index
flat mkt. mixed
Handbags
Resale — Birkin / Chanel
1.4x retail avg. softening
Gemstones
Ruby / Emerald / Sapphire
$34.9B mkt. +30–40% 2Y
Sports memorabilia
Cards, game-worn, collectibles
$70B mkt. +18.2% CAGR
Bitcoin
USD spot
$80,935 -3.0%
Oil
WTI crude / bbl
$98.28 +9.1%
Watches
WatchCharts index
38,655 -0.5% mo.
Data sourced twice monthly. For informational purposes only — not financial advice.

Tastemaker’s Note
Oil is the standout this issue → up 9.1%, its strongest two-week run in months. REITs took the hardest hit at -6.0%, pressured by rising Treasury yields. Bitcoin slipped -3.0% after a hotter CPI print rattled crypto markets. Gold held nearly flat, which in this environment reads as quiet strength.

Watches are the slow burn to watch: down -0.5% this month but up 8.3% over the past year, and the recovery is now broader than just Rolex and Patek Philippe. But now Audemars Piguet and watches outside the Big Three are also rising, which means the recovery is broad-based.

Letter From The Tastemaker

One year ago today, I started Extra Caviar the way any apprentice starts: with a few standards I wouldn’t bend on, and an openness to let the rest be shaped by the work itself. Over the course of twelve months, it has grown into an editorial voice backing the ideas that matter…

→ 52 issues delivered to your inbox
→ 52 ideas reshaping the world
→ 52 Thursdays spent learning the craft

They say habits aren’t built in bursts but through repetition. The most-cited study on the subject, from University College London, found it takes an average of 66 days for a new behavior to become automatic.

We’ve passed that mark more than five times over. At this point, Extra Caviar isn’t a habit. It’s a practice.

So for our first anniversary, it felt right to look at the houses doing the same thing at scale. While we spent the year learning, Rolex, Bvlgari and Kering spent it building classrooms.

Luxury houses are investing in people right now, with the future of products on the line. In Dallas, Rolex pays students to spend 18-months learning to service its watches…

In Valenza, Bvlgari just graduated the first class of its public jewelry school. And this month, Kering opened an academy with more than 1,500 students across Italy.

→ A €1.4 trillion industry has realized that its future doesn’t sit in a vault, but instead in the hands of the next generation.
→ The Rolex Watchmaking Training Center was created in 2023 to prepare the next generation of Rolex-certified watchmakers, and it welcomed its first class in fall 2024.
→ Bvlgari expanded its Valenza facility into the world’s largest single-brand jewelry production site, and one of the new buildings houses Scuola Bvlgari, the brand’s first publicly accessible training school, developed with Tarì Design School.

But you must be asking yourself why?

The driver is a skills shortage →
Altagamma and Unioncamere project Italy needs 276,000 people across motor, food, hospitality, fashion and design from 2024 to 2028, with companies struggling to fill half of those roles, even with youth unemployment near 20%.

→ In France, 10,000 craft jobs go unfilled each year.
→ LVMH predicted a shortage of 22,000 workers by the end of 2025, a third of them craftspeople.

One reason is because demand exploded: luxury grew enormously over two decades, while the pool of artisans did not.

→ The workforce aged: the masters who hold these skills are retiring faster than anyone is replacing them.
→ The pipeline broke: a generation was steered toward university and away from the trades, and many of the schools that once trained craftspeople shrank or closed.
→ And, the work itself is slow to learn and long undervalued, asking years of training before the payoff arrives → The result is knowledge that lives only in the hands of the people who have it, and can’t simply be hired off the market.

So the houses are doing the only thing left: training it themselves.

In Italy’s Vicenza jewelry district, a recruiting firm’s analysis notes that about 120 new entrants a year can’t replace the retirement wave building across a workforce of 18,000 to 20,000.

Jeweler Theo Fennell observed that many young people won’t spend years building the skills while earning less than their friends.

None of these are gestures of goodwill. They are investments, made by companies that understand that their most valuable asset is the knowledge they place in their people’s hands.

In a €1.4 trillion industry, the scarcest asset isn’t gold or leather. It’s the people who know what to do with it.

The future isn’t inherited, it’s taught.

Meet the Founder Reimagining How We Farm

Clint Brauer returned to his family farm after his father developed Parkinson’s. What began as a personal mission became Greenfield Robotics: robots designed to replace herbicides with mechanical weed control.

  • Born from a farmer’s personal mission

  • Replace herbicides with mechanical weed control

  • Help reduce chemical exposure in farming

Investors in this round can qualify for up to a 20% bonus.

This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. Please read the Offering Circular and related disclosures before investing. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

Trend Forecast
What’s Shaping The World

01

Luxury Can't Hire Fast Enough

France alone has 20,000 unfilled artisan roles, and Prada's CEO says Italy needs 75,000 more workers by 2028 but can only supply about half.

Sources: Comité Colbert, Il Sole 24 Ore

02

Brands Are Becoming Schools

Hermès opened its leatherworking academy in 2021, and Bottega Veneta trains 50 students a year with a job guaranteed at the end.

Sources: La Conceria, NSS Magazine

03

A Craft Takes a Decade

A Hermès leather artisan needs about 18 months to train and roughly 10 years to reach master level. You can't hire your way out of that.

Source: La Conceria

04

Apprenticeships Are Scaling Fast

LVMH trained about 700 apprentices last year, up from 180 in 2018, and has hired 80% of program graduates.

Source: Fortune, 2024

05

Craft Training Is Crossing the Atlantic

Tiffany and TAG Heuer now run U.S. apprenticeships, and over 500 people applied for eight spots in New York.

Source: Fortune, 2024

Tastemaker’s Note
For years, luxury’s scarcest resource was the materials: the leather, the stones, the right kind of silk. This week’s trend suggests it’s now the people who know how to work these materials. A Hermès artisan takes about a decade to reach master level, and no brand can hire its way around that.

When knowledge is shared, it multiplies across the workplace and beyond….

But when celebrations are shared, it’s simply contagious. So, thank you for sharing the year with us & a little indulgence to go around 🥂

P.S. Like my style (and taste)? Work with me.