Meet EXTRA Caviar.
A cross-disciplinary living luxury intelligence brief (bridging business and lifestyle) for those navigating the future with taste, ethics, and strategic creativity.
Reinvention meets refinement.
Preface
It’s not what you think…
What we crave is not more, not louder, and no, not faster.
It is not excess or indulgence, but quite the opposite.
It’s clarity.
Precision.
Refinement.
The quiet power of something deeply meaningful.
Every Thursday—
—expect a 5-course tasting for the 'extra' that truly counts in business and life.
I share sharp, usable insights, growing markets and those in need of a boost,
with flavor (and a little edge)...so you can find yours.
Meet Your
Tastemaker
A merchant by training
An analyst by intuition
A business brain by blood
A creative & designer at heart
…okay, I must be a modern day magician
The truth is: I reinvented myself more times than most have tried.
My mind works like a puzzle, forever fitting patterns, stories and details that others might overlook. I invest in pieces that accrue in value: a pair of shoes that move seamlessly from day to night, or a retreat so transformative it reshapes the next twelve months of business. I’ve shaped collections on the shelves of renowned retailers, styled, designed and curated experiences that linger long after they’re over.
The thrill of the find—curating, designing, styling and commercializing people, products, spaces & experiences is a ritual, a devotion I live by.
My credibility? It comes from 18+ years of cross-pollination, where creative direction meets commerce, and imagination meets precision.
I created Extra Caviar for those in search of grounded insight and meaningful differentiation at every touchpoint of the customer journey, guided by the research that keeps me future-focused.
Connect with me!
Reader Vibes
ROI, but also the right red wine? Legacy, but also a solid customer experience?
Operating models, but also where to take your next wellness reset?
Seekers of excellence, presence, standards and “good taste,” I see you.
You don’t have to choose between quality, strategy, aesthetics or long-term value.
